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codes and conventions

Unhealthy Metaphors

by Neil Andersen In Metaphors We Live By, cognitive linguist George Lakoff explains that most of our language is metaphorical. This is especially true when we are discussing abstract ideas rather than concrete ideas. Concretely, we can say that someone is shovelling manure when in a barn, but abstractly, we …

Things to Know About Rulers

by Neil Andersen, Diana Maliszewski and Nina Silver In an early episode of The Crown, a young Queen Elizabeth is frustrated because she feels that she is not being taken seriously, both for being young and a woman. She is counselled to upbraid her Prime Minister, Winston Churchill—to admonish him …

Production Rubrics

Many thanks for Nina Silver for sharing the following assessment/evaluation tools. Dracula PSA Audacity Sound Production Rubric 2DL Media News Story Evaluation Photo Essay Evaluation Package Design Evaluation Website Design Evaluation Social Issues Documentary Rubric Evaluating a Magazine Cover Creating Radio Commercials EVALUATION Still Camera work Evaluation Audacity SOUND Production …

Media Studies Additional Qualifications Course

The Toronto District School Board is offering Media Studies Part 1 from late August to early December, 2017. Learn to integrate critical thinking about pop culture, social and informational media, and digital technologies into Secondary English and Grades K-8 cross-curricula. Explore how production (image, video, audio, GAFE) can enhance and …

Malcolm Gladwell’s Revisionist History

Malcolm Gladwell has a podcast called Revisionist History. It’s smart, fun, and feels like listening to a chapter of one of his books.   I especially enjoyed the Hallelujah episode,  which examines art and creativity. I think it also connects to the artistic experience, which for me involves feeling aesthetically …

This Is a Generic Brand Video

Produced by Dissolve, a stock footage company, to promote its catalog of video clips, this video can be read differently by different audiences. The company sells its clips to promotional firms that want to send specific values messages about their clients’ products. Its target audience is comprised of executives and …