Eight Key Concepts of Media Literacy


1. Media construct representations of reality.


2. Media represent versions of reality.


3. Audiences use past experiences and skills to negotiate meanings in media texts.


4. Media texts have economic implications.


5. Media texts communicate values messages.


6. Media texts communicate political and social messages.


7. Media texts’ form and content combine to communicate meaning.


8. Each medium has a unique aesthetic that determines what is effective and pleasing.

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