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A Tale of Two Audiences

Many people are concerned about the ramifications of a Donald Trump presidency. What was once considered a laughable long shot by a TV celebrity has become serious politics. Talk show hosts have stopped joking as the candidate has himself committed serial gaffes that outstrip writers’ imaginations. Yet the campaign juggernauts …

Stromae – carmen

Carmen is an animated music video comment on social media, specifically referencing Twitter. It makes strong and unequivocal statements about the effects of social media on society.

This Is a Generic Brand Video

Produced by Dissolve, a stock footage company, to promote its catalog of video clips, this video can be read differently by different audiences. The company sells its clips to promotional firms that want to send specific values messages about their clients’ products. Its target audience is comprised of executives and …