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March 2015

This Is a Generic Brand Video

Produced by Dissolve, a stock footage company, to promote its catalog of video clips, this video can be read differently by different audiences. The company sells its clips to promotional firms that want to send specific values messages about their clients’ products. Its target audience is comprised of executives and …

Elephants and Sex

  It is very curious that, drugs with all the sturm und drang that accompanied the long-overdue release of Ontario’s Sex Education/Health Curriculum, check no one acknowledged the elephants in the room. Yes, elephants plural. There are at least two, which might help us understand some of the alarm. Armand …