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April 2013

Carol Arcus

Carol Arcus: Vice President, AML Profession: Retired Media Studies and English Teacher Title: Vice President, AML Contact: Phone: (905) 889-3050 Email: carcus at rogers.com Speaking Topics: Pop culture; Internet Literacy; Getting Started in Media Education; Instructional Strategies and the Media Classroom; Integrating Media Studies into Other Curriculum Past speaking engagements …

Trudeau Attack Ad Codes and Conventions

  Justin Trudeau’s early days in Parliament as the new Leader of the Liberal Party were accompanied by Conservative Party attack ads. Attack ads criticize personal attributes of their targets rather than the policies they might promote. All political parties use attack ads, but the Conservative ads have been harsh …

Boston Marathon Bombing as Case Study

  The Role of Media in 21st Century Public Life The April 15 bombings at the Boston Marathon and the subsequent events have provided a fascinating opportunity to explore how  the digital media environment has changed life. The affordances exercised in the search for and apprehension of the Tsarnaev brothers …

Fruit sticker as medium

This fruit sticker displays an innovation using the language of colour. Vegetable and fruit stickers are customarily used to ID the item # for cashiers (4312) and the origins and companies for inpectors and consumers (Mexico and Soconusco). They employ numerical, word, colour and logo languages to achieve this. The Mexico …

Be Careful What You Witch For

. A week after the death of Margaret Thatcher, buy Ding-Dong the Witch is Dead, a song from The Wizard of Oz, had risen to the top of the pops in England as a measure of many Britons’ responses to her death. Respectful or not, this was an authentic cultural …