Here is a Media Education activity to help students understand the concept of "genre", from Chris Worsnop, retired English and Media Consultant, and education writer and consultant:
The following article by Lewis Lapham is clearly an opinion piece, a guest column, yet appeared on the front page, which has been traditionally reserved for hard news. Students might debate its [...]
Audience theory is part of a broad postmodern approach to textual studies, sometimes called the 'cultural studies' approach, which examines works itself as cultural phenomena - a consequence of [...]
To demonstrate an understanding that ads tell ½ truths about the product
To increase awareness that ads are designed to deliver specific messages to consumers
Thinks reflectively [...]
The following observations are designed to serve as probes and provocations to uncover the essence of some important ideas about media education and media studies. Based largely on the experience [...]
It seems that more than ever, we need the resources of global education and the insights of media literacy to help our young people gain the knowledge and develop the values, attitudes and skills [...]
The ad featured here lends itself to several avenues of investigation, starting with obvious methods of basic deconstruction, to larger issues of cultural representation.