The Association for Media Literacy/ The AML

The Association for Media Literacy (the AML) is made up of teachers, librarians, consultants, parents, cultural workers, and media professionals interested in the impact of the media on contemporary culture.

Media literacy is an educational initiative that aims to increase peoples’ understanding and enjoyment of how media work, how they produce meaning, how they are organized, and how media construct reality. AML is concerned with helping people develop an informed and critical understanding of the nature of media, the techniques used by media industries, and the impact of these techniques. Media literacy also aims to provide people with the ability to create their own media products.

The AML has members from across Canada, throughout the United States, and from around the world. Our international membership is particularly strong in those English-speaking countries where the educational system has given some priority to media literacy, notably England, Australia and Scotland as well as the U.S. Our members and guest speakers at AML events include internationally renowned media educators such as John Pungente, SJ, of Canada, Len Masterman and David Buckingham of Great Britain, and Robyn Quin and Barrie McMahon of Australia.

Founded in 1978, The Association for Media Literacy was the first comprehensive organization for media literacy teachers in Canada. AML Ontario has helped establish several other provincial media literacy organizations, all members of the CAMEO national network (Canadian Association of Media Education Organizations).

The AML serves the needs of its members through a variety of services:

• AML provides a network for media literacy teachers throughout the world.

• Several of our executive members have published student textbooks widely used in Ontario and throughout Canada.

• AML publishes an online newsletter for its members.

• AML organizes workshops and conferences.

• AML publishes support material for teachers.

• AML lobbies and communicates with government, school boards and the media industry about mutual concerns.


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